Abeille is a soon to be launched skincare brand utilising honey as its main ingredient in products. We were approached with the task of creating an elegant logo design that would appeal to a feminine consumer looking to buy a luxury product.
Playing on the company’s concept, and the fact that ‘Abeille’ translates to ‘bee’ from French, we paired a simplistic and elegant logo design with an illustration of a bee. We opted for brand colours that looked expensive and clean, and typography that primarily appealed to a female audience.
As part of the task, we designed tissue paper that would wrap the products when delivered to customers.
